Becoming parents: an extraordinary experience

In-depth information and expert tips to answer your questions.

Becoming a mum and dad is an extraordinary experience, full of unique and exciting moments. But there is so much to take in and so many questions triggered by these moments. Our mission is to support you by offering you the skills and knowledge of top experts, paediatricians, obstetricians, paedagogists and other specialists along with our experience and that of many parents, to provide answers to your questions and help you to get the most our of every moment spent with your little one. In this section you will find in-depth information, guides and tips on each of the various aspects of caring for your baby, from maternity to breastfeeding, hygiene, body and healthcare, playtime, strolling and travelling. If you wish to attend an event with an expert in one of our Stores you will find information about all the dates and topics discussed, here.
Becoming a mum and dad is an extraordinary experience, full of unique and exciting moments. But there is so much to take in and so many questions triggered by these moments. Our mission is to support you by offering you the skills and knowledge of top experts, paediatricians, obstetricians, paedagogists and other specialists along with our experience and that of many parents, to provide answers to your questions and help you to get the most our of every moment spent with your little one. In this section you will find in-depth information, guides and tips on each of the various aspects of caring for your baby, from maternity to breastfeeding, hygiene, body and healthcare, playtime, strolling and travelling. If you wish to attend an event with an expert in one of our Stores you will find information about all the dates and topics discussed, here.
9 articles

A carrier to stay closer

The baby carrier allows a close physical contact, positive for the parent, reassuring for the baby, gratifying for both of them
The baby carrier allows a close physical contact, positive for the parent, reassuring for the baby, gratifying for both of them

Not only breast

Even if the great advantages of breast feeding are well known, there are times in which mums are forced or prefer to use a bottle for feeding.
Even if the great advantages of breast feeding are well known, there are times in which mums are forced or prefer to use a bottle for feeding.

Darkness or light?

Dark - light alternation helps the baby to reach the correct asleep/awake rhythm
Dark - light alternation helps the baby to reach the correct asleep/awake rhythm

Bonding

Bonding is that special tie made of glances, contact and care that bonds a parent and the baby child right from the first moments after the birth
Bonding is that special tie made of glances, contact and care that bonds a parent and the baby child right from the first moments after the birth

When your baby's nose is stuffy

Liberating his nose from excess mucus ensures regular breathing, a calm sleeping, and a relaxed attitude towards food.
Liberating his nose from excess mucus ensures regular breathing, a calm sleeping, and a relaxed attitude towards food.

His Dummy, a precious ally

Sucking is a natural instinct. It allows the child to feed himself but it has also the function to comfort and calm him and contributes to the correct formation of both palate and mouth.
Sucking is a natural instinct. It allows the child to feed himself but it has also the function to comfort and calm him and contributes to the correct formation of both palate and mouth.

Unwelcome back pain

When the bump begins to be heavy, the posture taken by the future mum can lead to an annoying bad ache.
When the bump begins to be heavy, the posture taken by the future mum can lead to an annoying bad ache.

Close together....

Sleeping close to your baby is advisable, but taking him in your bed is not safe for the baby
Sleeping close to your baby is advisable, but taking him in your bed is not safe for the baby

Humidify? Yes. But how?

In winter colds and coughs in babies are almost inevitable but we can try to contain them, also by monitoring the dampness of the house.
In winter colds and coughs in babies are almost inevitable but we can try to contain them, also by monitoring the dampness of the house.