Becoming parents is something unique to live and love everyday. In us you will always find an ally, but you will add the secret ingredient. Your journey begin and we are happy to do it together.
WE DO EVERYTHING SO THAT PARENTS CAN BE UNIQUE.
We think that all parents should be free to live their parenting in the way that best represents them, to fully live this experience. That's why Chicco exists, to be present and support all those who take care of each child, encouraging them as those who really listen do.
And it does so through collaboration, a wide choice of products and services, and Research Center innovation.
Because parenthood is something unique we live and love every day.
Pietro Catelli founds Artsana, a sales agency specialising in the production and distribution of medication, which soon becomes a market leader.
Following the birth of his son Enrico, affectionately nicknamed Chicco, Pietro Catelli had his greatest entrepreneurial intuition yet: to create a brand specialising in baby care, which would cater for all the needs of children aged between 0 and 36 months. Thus the Chicco brand was born, becoming a reference point for parents within just a few years and establishing itself as market leader in Italy and later worldwide.
Artsana opens its European branch in Spain, its expands into the Far East and opens branches in the Us, Turkey, Brazil and Argentina.
New branches open, including in India, Russia, Mexico and Poland.
On sale in the best bookstores in Italy
We support parents like real partners do: with collaboration, vision and trust in each other.
Everything that revolves around parenthood always has a fund of joy inside. Our job is to find that joy and make parents aware of it.
Our approach is driven by study and observation; we develop innovative products that meet the needs of parents and help them raise their children, the citizens of tomorrow, while preserving the planet they will live on.